Archive

2007/09/19

Vilau expands its global presence through Expressive

Vilau, leader company in new digital media sector, has announced its strategy of expanding its presence in the business market through the establishment of a new company of the Vilau Group, called Expressive and specialized in the sale of advertising space to large Spanish accounts.

Expressive will be in charge of the commercialization of the Vilau?s Media Division projects. This division, specialized in solutions for enterprises and Government, produces corporative TV channels, new Internet services channels based on multiple media outlets and technological projects driven to museums and the cultural environment.

"Communication is evolving extremely quickly thanks to new technologies that make possible to get closer to the audience in a different way, contributing with more interesting multimedia and audio/video contents, meeting the audience needs and more entertaining", said Javier Calera, general manager, Vilau.

"TV channels, companies and Government are including systems that make possible to dialogue with the audience, their staff or the citizen, respectively, not just communicating in one direction. Vilau designs specific solutions to meet the requirements of these organizations. That is the reason of our increasing growth and we believe we will keep increasing it faster now with Expressive".

Vilau was founded in 2005 as the Spanish company of the international group INI-GraphicsNet, specialized in the technological research of new media and ways of communication. Vilau totally manages interactive television projects, new formats of participation in TV, corporative TV channels, audio/video contents for mobile devices and virtual technology projects for museums, among others. Actually, and with the establishment of Expressive, Group Vilau has a staff of 80 people based in the offices of Bilbao and Madrid.

About Vilau

Vilau has an international reputation in the audiovisual and new media industries in Europe and North America. Specializing leader in the design, development and implementation of integrated projects for public administrations, large companies and television channels, Vilau offers new ways of communications based on the most innovating technologies. Vilau belongs to the international INI-GraphicsNet group, a holding associated with Fraunhofer, the German research network and world leader in technology applied to new digital media. The company is also participated by Alticast, Korean company and worldwide leader in the development of interactive digital television, giving Vilau solid financial strength.