Archive

2008/11/30

Vilau opens a new subsidiary in Argentina.

Vilau, leading company in interactive communication solutions, moves into Latin America to export cutting-edge European technology.

Vilau and SERSAT have joined forces to create Vilau Latinoamérica, whose aim is to provide technology and applications in the field of Interactive Digital Television, new media, vertical Internet TV channels, interactive content and devices to the tourist areas of South America.

The medium-term objective is to cover all the southern cone countries and subsequently all of South America. The majority of the new company shareholders are Spanish, operating under the name Vilau Latinoamérica.

The Launch of Vilau Latinoamérica took place on 18 September last in Puerto Madero (Buenos Aires), under the slogan You are witnessing a new era: The Vilau Era. The event was attended by around 200 important figures from the most important television, cable and radio production companies and media in the country.

The guests included, most notably, executives and representatives from companies such as MEDIA PLANNING GROUP, AXION GROUP, TELECOM, HISPASAT, DISNEY LATINOAMERICA, TELEFÓNICA, TELE RED IMAGEN, SIEMENS and CABLETELEVISIÓN, and many others.

The presentation was carried out with the expert help of Gerardo Demarco, General Manager of Vilau Latinoamérica, as well as Javier Calera, Managing Director of Vilau and Fernando Aguirre, Director of Vilau Corporate Development. The last-mentioned stressed the importance for the company of expansion into Latin America, "a market with a great potential for growth in this area".

From now on Latin America will also be able to witness the Vilau Era.