Archive

2009/01/21

USA, a new goal for Vilau.

Vilau, leading company in interactive communication solutions, presented a selection of its products in Philadelphia in an event attended by important figures from the country´s technological and cultural sectors.

During the event, held on 14 October last at The Union League, an exclusive social and cultural centre located in the centre of Philadelphia, Vilau showcased the company´s activities, both in the development of interactive digital technology and in the area of cultural and museum promotion.

Important guests from the worlds of culture and technology had the opportunity to get to know a selection of the projects carried out by Vilau in this area, projects that have enabled European public and private organisations to discover a new concept in museums and awareness centres.

Those attending witnessed how new technologies can transform or complement the classic "tried and tested" museum into an interactive centre open to everyone. Thanks to the immersive technology developed by Vilau, the tourist rediscovers the history of a place or event first-hand as if it were a film. A more accessible and enjoyable experience, which will stay in the visitor´s mind long after the visit itself.

The event was attended by representatives of the State of Pennsylvania, the Hispano-American Chamber of Commerce and personalities from the Basque Government, most notably Ana Aguirre, Minister of Industry, Trade and Tourism in the Basque Country.

This was one more step taken by Vilau en route for the future, to establish itself on the North American market, where it is considering opening a subsidiary in Philadelphia.