News
Archive
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2010/07/02
Vilau develops the contents and interactive resources for the Barandiaran museum -
2010/05/03
Vilau continues its internationalization process -
2010/03/03
MEDIATUR enters into its second phase -
2010/01/20
Vilau's Talk in Fitur -
2010/01/20
Vilau will be at Fitur'10 again -
2009/12/22
New Mind has announced the appointment of Spanish reseller, Vilau to enable them to exploit the potential of the Spain's lucrative tourism market. -
2009/10/29
Telefónica Argentina Negocios contracts Vilau's innovative WEBTV format. -
2009/07/14
The Lizarrusti interpretation centre, technologically natural. -
2009/06/29
All the inspiration of Picasso in the exhibition "Guernica, from the process to the work of art". -
2009/05/14
Portugal has entrusted to Vilau with the development of the most modern digital tourist information centre in the world, located in a Templar monastery. -
2009/04/30
Vilau has created HIRU TELEBISTA, a new educational channel on the Internet -
2009/03/18
Vilau at Deustulan, the V Deusto University Job Fair -
2009/03/07
Vilau showcased its services at the II Andalusian Cultural Industries Fair -
2009/02/19
The towns of Lugo and Sarria now have TDT interactive services thanks to the pilot project developed by VILAU and Telefónica Soluciones. -
2009/01/28
Mancomunidad de la Ribera Alta local authority wins award for the Interactive TDT pilot project conducted by VILAU -
2009/01/21
USA, a new goal for Vilau. -
2008/11/30
Vilau opens a new subsidiary in Argentina. -
2008/07/01
Vilau launches a new online information channel: Innova TV -
2008/05/14
Basque Country, the Expo Zaragoza's 2008 most innovative pavilion -
2008/02/06
FITURTECH 2.0: VILAU and the TV Website, ROI and interpretation centres as tourist attractors. -
2008/01/28
VILAU gives its backing to digital leisure at FITUR, the International Tourism Trade Fair in Madrid -
2007/11/13
Vilau makes a commitment to technological and audiovisual innovation at the Broadcast Trade Show in Madrid -
2007/10/22
Vilau will show its new media services at BROADCAST, the International Audiovisual Technology Trade Show -
2007/10/10
From spectators to collaborators: a television programme implements the Vilau video participation format -
2007/09/25
Vilau bets for digital leisure at Malaga International Fair of Cultural Tourism -
2007/09/19
Vilau expands its global presence through Expressive -
2007/07/10
Vilau participates in the Project Furia´s pioneer tests on DVB-H technology -
2007/06/27
The Basque Farmhouse Interpretation Centre created by Vilau in the Igartubeiti farmhouse-museum has been inaugurated -
2007/05/21
Vilau and Digital Magics carry out the first deployment in Spain of their new video participation format for television -
2007/06/12
Vilau wins the public contest for the development and maintenance of the corporate television channel for the local Government of Vizcaya -
2007/04/13
Vilau creates a spot for mobile phones and PDAs for FADESA -
2007/03/19
Vilau develops the ISR television channel on the Internet -
2007/03/13
BECtv, implanted by Vilau, the main novelty at the Ferroforma fair held in the Bilbao Exhibition Centre -
2007/03/05
Vilau implants the Alticast digital header for Teledifusion Madrid to control various multiplexes -
2006/11/7
Vilau presents an augmented reality game that recreates the liberation of San Sebastian in 1813 -
2006/12/11
Vilau develops the Y vasca channel for the department of transport of the Basque Government
News
2009/03/09
VILAU heads the MEDIATUR PROJECT: New approaches to managing tourist contents
Thirteen companies and Spanish universities (VILAU, Activa Multimedia, Moviquity, Gesfor, VICOMTech, Gestión Local, Araldi, IBATUR, Integrasys, ADM, San Sebastián Turismo, Vigo University and the University of the Balearic Islands), have developed Mediatur "New approaches to managing tourist contents", a unique strategic project run by enem (Spanish Technological Platform of Network Audiovisual Technologies), under the aegis of the R&D&i Department of the Government and funded by the Ministry for Industry, Tourism and Commerce within the 2008-2011 R&D Support (Avanza I+D) sub-programme.
Mediatur, which began on 24 September 2008, aims to develop a technological platform that allows multimedia contents to be managed, customized and reused within the tourist value chain, and their publication in a distributed multi-format setting.
VILAU heads this project aimed at establishing a contents distribution platform to be disseminated electronically for target managers (promotional campaigns, daily offers, travel information...), and for the tourist offices (data screens, mobile appliances, interactive digital information points).
The current situation inside the Tourist Organisation is rather bleak, as the complicated management of the large amount of audiovisual resources generated and the poor use of said resources mean that the sector is being left behind. More innovative and attractive formulas are therefore needed to attract today´s tourist.
The Mediatur Technological Platform will generate great benefits for the target managers and tourist offices, as it will design promotional campaigns, daily offers, dynamically generate customized tourist packages and new contents publication interfaces.
The development of this project will likewise have a huge socio-economic impact, as new business opportunities will be created to reuse the contents and technological tools to generate dynamic tourist packages. It will also better position the travel offices within the tourist value chain.
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