Archive

2010/05/03

Vilau continues its internationalization process

Vilau develops a WebTV for promoting Philadelphia in Europe

The Philadelphia Convention and Visitors Bureau commissions the Spanish company Vilau to develop a WebTV for promoting the city in Europe, initially in Spain and Italy.

The Philadelphia WebTV channel is the addition of two powerful communication mediums: television and Internet, combining a sets of programming grouped in channels and the endless possibilities that Internet offers. Additionally, the TV channel will offer different types of content (current affairs, culture, routes, local venues, events, etc.).

Communication efficiency, segmented communication by audiences, community participation and the possibilities of obtaining real time statistics, are some of the advantages of this TV channel technology.

Efficient communication

The combination of television and Internet offers a communications channel that has no geographical limits, the best showcase of culture and current affairs in Philadelphia, 24 hours a day seven days a week.

Focused and segmented communication

This type of TV channel technology, because of its structure, will allow effective communication focused on different viewer segments, offering each one the specific content of their choice.

Build a community

Interactivity is one of the main advantages the Internet offers today. The new TV channel will allow users to vote and comment on the content showed, participating in the content selection and rating. The user can not only rate and comment on the content, but also can use these to feed all other channels and social networks.

Power of information: Real time statistics output

Vilau's WebTV engine offers real time statistics about the audience, precious information needed for the evolution and success of the TV channel.